I struggled last summer in putting together my first portfolio. I struggled because I had no idea of what to expect or what I should present. After hours of countless research and talking with other photographers, I built a portfolio that I hoped would cover the basics and show a variety of scenarios. In short, I created a portfolio for the newspaper business. However, I realized after my first stint at the Buc, that I did not want to be a newspaper photographer. I didn’t really know what I wanted to do, but newspaper photography was definitely not it.
After the review, I hated my portfolio, I hated the work I had done and I was disappointed with myself for not seeing what I felt should have been obvious.
I now realize what I had done wrong, I had created a portfolio for a job I did not want, and of work that I wasn’t really interested in. I made a portfolio to please the masses, adding news, sports, travel, a few portraits, commercial work etc. If I didn’t really care about the work how could I expect anybody else to?
I ran across this post on Chase Jarvis’s blog where he summarizes an article by Doug Menuez that was published on Editorial Photographers
…If you create a book [portfolio] that you think will get you work based on your perception of what sells, or on the advice of anyone who steers you away from your core, you have a complex problem ahead. Yes, you may find some work that way, which is really tempting short term, while you tell yourself you’ll do the real stuff on the side or in the future. “Show the work you want to get” is a lasting truism and if you have chosen to show work other than the purist version of your creative vision then whatever jobs do come in will be based on that work. There are many shooters who do this exact thing and end up with a middling level of success, stuck on a financial and creative plateau, slowly starting to run out of gas. After a few years they hate their work and life in general. They are getting divorced or leaving the business or pursuing whatever diversion eases the pain. They are not living the dream. They are not challenging themselves creatively because they did not give themselves permission to be who they are as photographers in the first place. This is the road to being a burned out, bitter hack. Boring. But by defining what you show based on what you truly are and what you want to do, you create a self-selection process: you are not for everyone. You are different. Be courageous enough to show that you see in a way no one else does…
This is who I am now. I don’t know how far I’ll get, but I’ll have a lot more fun getting there. I don’t think I could even create a portfolio yet, but I know what I need to do. When it was recommended that I start over on my portfolio last summer, I scoffed. Now I relish the thought, looking forward to building a body of work that represents me.
Tags: portfolio